It’s Time CMOs Take to the Laboratory « A Smarter Planet Blog
by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group
Chief marketing officers (CMO) are under the gun. Exhibit A: Customers are more empowered and fueling an era where smartphones and tablets have replaced PCs. Exhibit B: Social networks have usurped ads and Sunday fliers as the resource for brand information. Exhibit C: Consumers are learning about brands quickly, forming opinions even faster and reacting before you’ve even finished your morning coffee. For CMOs, even the smallest blind spot or misstep could spark a behavioral change capable of fracturing the customer relationship.