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· 2/5/12 · 7 · Reblog

ibmsocialbiz:

It’s Time CMOs Take to the Laboratory « A Smarter Planet Blog

by Yuchun Lee, Vice President and General Manager, IBM Enterprise Marketing Management Group 

Chief marketing officers (CMO) are under the gun. Exhibit A: Customers are more empowered and fueling an era where smartphones and tablets have replaced PCs. Exhibit B:  Social networks have usurped ads and Sunday fliers as the resource for brand information. Exhibit C: Consumers are learning about brands quickly, forming opinions even faster and reacting before you’ve even finished your morning coffee. For CMOs, even the smallest blind spot or misstep could spark a behavioral change capable of fracturing the customer relationship.

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